Most people know that photoshop is commonly used on female models and celebrities before images are posted to magazines, billboards, television commercials, etc. And yet, even though a lot of women understand these photographs are not natural, we still compare ourselves to them. Many women like myself wish their thighs were as thin and toned as an actress’ on the magazine cover, or wish their cellulite would magically disappear. A woman may wish her body was smaller than what it is, and that imperfections would magically go away. Unsurprisingly, these thoughts are triggered because women are manipulated to be made smaller in advertisements. In “Killing Us Softly 4: Advertisings Image of Women”, Jean Killbourne–a media analyst–shares the message that advertisements sell much more than a mere product or service: ads sell body ideals and expectations. I highly encourage you to watch Killbourne’s “Killing Us Softly 4: Advertisings Image of Women”, to learn about the trends brands and companies have used since the 1960s to sell body ideals to consumers such as you and me.
If you, like me, have ever felt negative about your body image, you may learn that ads play a big role on your feelings about your body and mindset. Once you watch “Killing Us Softly,” let me know what you think in the comments below! Did you learn anything? Does Killbourne’s message remind you of anything? Can you think of commercials or ads that recently affected your body image? Do you think a lack of photo-retouching would change the hidden message behind a product’s ad?